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苏宁易购与咪咕音乐联合会员正式上线项服务
更新时间:2019-05-20 10:44:59   点击数:59

  《中国经营报》记者在发布会现场了解到,该会员权益包含了23项特权服务,包括了购物和娱乐两大方面。苏宁零售用户与平台经营集团副总裁范春燕在现场解释双方合作的出发点时表示,目前在移动互联网上,用户人均单日使用时长在增加,相信在未来5G技术的发展下,用户的行为还会发生更大的转变。同时,用户的使用时长基本被移动社交和泛娱乐这两个板块瓜分。在移动互联网细分热门行业时长的占领上面,排在最前面的是社交,还有视频、音乐、数字阅读等。“消费者花在手机上的时间越来越多,如何让这些时间充分利用,我们将购物场景与音乐场景跨界整合。这也是苏宁易购和咪咕音乐此次合作的出发点。苏宁易购有将近6亿的用户,围绕这6亿用户,围绕这些线上场景,用户不是单一的设置标签,通过场景,我们可以触达到用户的生活。”范春燕表示。记者从苏宁方面了解到,实际上,苏宁会员体系此前已经打通,这次主要是引入了合作商咪咕音乐的权益,这意味着双方的联合会员既可以享有苏宁体系内的多种权利,包括购物、体育等,也可以享有咪咕音乐的服务。范春燕表示,在购物方面,购买了联合会员后,在苏宁易购和苏宁小店购物,都可以获得两个点的云钻奖励,可以直接进行消费抵现,同时在苏宁易购和苏宁小店每个月也会有会员日的专享活动,通过更多会员专属商品将最大的优惠和最大的折扣让利给到联合会员。在粉方面,联合会员可以在第一时间抢先体验到自己喜欢的艺人的专享云集,可以享有门票特权,在线上同步观看专属直播。据了解,联合会员设置了阶梯价格,V0至V2会员开通为199元每年,V3-V4会员开通仅需159元。据苏宁介绍,目前苏宁易购、咪咕音乐APP都已经上线相关页面。苏宁易购SUPER VIP页面已经具有明显的咪咕标识,同时权益中明确标明了咪咕与苏宁小店相关权益。苏宁零售用户与平台经营集团副总裁范春燕表示,收费会员正越来越受到消费者认可,年轻人更容易接受付费换取更好服务的形式,“苏宁要大大提高收费会员的含金量。”据咪咕文化COO颜忠伟介绍,咪咕音乐有1600家版权合作伙伴,3000万家的正版歌曲。乐会员超过1个亿,彩铃用户超过4个亿,视频彩铃有2500万,一年接近500场的演艺活动。记者了解到,互联网企业跨界抱团推出联合会员已经成为一种趋势,包括爱奇艺和京东推出联合会员、腾讯视频和亚马逊推出联合会员等,在流量越来越贵、获客成本日益高企的当下,如何留住原有的用户并进一步挖掘其价值便成为互联网企业面临的共同挑战。于是,联合会员一定程度上带来了一种解决方案。

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